Pratt Norman LLP, a leading Canadian entertainment and media law firm, sought a brand to reflect their modern, dynamic image and their commitment to fostering creativity and innovation. With a rich history of supporting artists and businesses, the firm aimed to position itself as a trusted partner for production companies, artists, and new media pioneers.
The challenge was to create a brand identity that would resonate with their sophisticated clientele while capturing the energy and excitement of the entertainment industry. The solution was a visually striking brand that embodies the firm’s core values: hard work, intelligence, modernity, and style.
As a graphic designer, I developed a comprehensive brand identity, including a new logo, colour palette, typography, stationery, and other marketing materials. The logo, a sleek and modern monogram, symbolizes the firm’s strength and sophistication. The colour palette, inspired by the vibrant hues of the entertainment industry, conveys energy and creativity. The typography, clean and contemporary, reflects the firm’s forward-thinking approach.
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