Nexgen, a dynamic trucking sales and financing company, empowers individuals and businesses in the transportation industry. They offer comprehensive truck equipment and tailored financing solutions, making them a one-stop shop for those starting or expanding their operations.
As the graphic designer, I played a key role in shaping Nexgen’s brand identity. I developed a cohesive visual language, including the logo, typography, colour palette, and visual assets. By carefully considering the target audience and industry trends, I created a brand that reflects Nexgen’s professionalism, reliability, and commitment to exceptional service. The visual language evokes trust, innovation, and forward momentum, aligning with Nexgen’s mission to support their clients’ growth and success.
Deliverables
